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Really Affordable SEO | Boston

  • Really Affordable SEO
  • SEO Packages
  • SEO Consultant
  • SEO TRAINING
  • Blog
  • Schedule Consultation
  • Contact Us
  • Client List
  • Meta Description Counter
  • How-To SEO Videos
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  • SEO Bootcamp Signup
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SEO Tips Blog

How to Use UTM Tracking Parameters for Google Analytics

January 3, 2017 Melysha Acharya
Google-UTM-Tracking-Parameters

Many people who are new to URL tracking want to know how to use UTM tracking parameters for Google Analytics. It can be a bit confusing, so we tried to make is a bit easier.

UTM tracking parameters are identifying tags you add to a URL. Once a user clicks the augmented link, the parameters are sent to Google Analytics and tracked within. With UTM parameters, you can tag URLs to assess the efficiency and value of your campaigns to pinpoint the best ways to drive more relevant traffic to your website.

If you're using paid advertising, UTM (Urchin Tracking Module) parameters are the perfect way to figure out which ads on which networks performed better, so you can further refine and enhance for your next campaign. This means you can ultimately spend less money to get more traffic.

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While there are many different tutorials online that show you how to use each parameter, we've filled out an example here that you can easily apply to your company. Also, you can bookmark and use our UTM URL Builder again and again for each URL you create. 

Here are examples of campaign parameters you can use every day, whether you're using email, paid ads, cost per click ads, or social media. (click image to enlarge).

UTM Parameters Best Practices

Things to remember:

Always use lowercase.  Google Analytics will create different entries for FaceBook and facebook. Its important to remain consistent.

Use Campaign Content when you're A/B testing 2 different calls to action. Maybe one is a banner header sending potential visitors to your new ebook. Maybe the other is a text link sending potential visitors to your new ebook. Make sure you differentiate to see which ones works better.

Keep a tracking worksheet of all URLs you create throughout the year. This will help you for consistency across the company, and for accurate reporting, as you can be sure you don't use the same URL twice.

Learn more about UTM's and best practices for creating campaigns.

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  • 2017
    • May 17, 2017 SEO Terms & Their Definitions (in normal language)
    • Mar 14, 2017 FREE SEO Tutorial: How to Analyze Your Audience in Google Analytics
    • Mar 8, 2017 FREE SEO Tutorial: How to Analyze Your Landing Pages like an SEO Pro!
    • Mar 5, 2017 FREE SEO Tutorial: How to Check Website Traffic on Google Analytics
    • Mar 2, 2017 How to do Keyword Research For Your Blog
    • Jan 3, 2017 How to Use UTM Tracking Parameters for Google Analytics
  • 2016
    • Dec 12, 2016 SEO Tools for Success
    • Nov 1, 2016 How Bloggers Should Respond to a Penguin Link Removal Request
    • Oct 27, 2016 How Much Should I Spend on Google Adwords?
    • Jun 1, 2016 Google Updates Page Title & Meta Description Counts! (Maybe).
    • May 31, 2016 Local Citations & Small Business SEO
    • Apr 17, 2016 Can you put me on Page 1 of Google?
    • Apr 7, 2016 Sign up For Google My Business As Part of Your SEO Plan!
    • Mar 19, 2016 Drive 200% more Traffic with Facebook Boosts
    • Mar 19, 2016 Affordable Small Business SEO Packages
    • Mar 15, 2016 Why is SEO Important to my Small Business?

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