What is Local SEO? Why do I need it?

What is Local SEO?

Local SEO is a practice that targets your potential customers in your area at the exact time they are looking for you. This can not only increase online traffic, but it can increase valuable foot traffic.

Local SEO consists of a few different facets, including Business Listings, Social Reviews, Google My Business listings, and onsite optimization. An SEO Agency can help you implement these to create powerful local listings that garner attention, website traffic, and foot traffic, while you focus on running your business.

Why do I need Local SEO?

How many times have you Googled something like “beauty salons near me”? Local SEO addresses those types of searches and works to ensure your business gets discovered, with an address and a link to your website, services, or menu (if applicable). Again, you’re getting customers when they’re looking for you, and you’re allowing them to evaluate your offerings before they walk in the door, increasing the chances that they’ll purchase once they cross your threshold.

Additionally, you’ll gain brand awareness. Sometimes you’ll look for something like “acupuncture near me” and discover a business right down the street that you never knew existed. That’s the beauty of local search optimization.

What is the price for Local SEO?

All prices depend on the size of your website, the content on your website, and technical optimizations that need to be made. Some companies will tie you to a 3-12 month contract if your website needs a lot of love. Other companies will simply optimize your site with the basics so you can ensure visibility, and then they may train you to monitor your site, all for a single price.

Benefits of Local SEO

As discussed, the benefits of local SEO are:

  • Your customers find you when they’re looking for you

  • Increased website traffic

  • Increased phone calls

  • Increased foot traffic

  • Brand awareness

Are you ready?

Contact us for your local SEO quote today. As long as you have a business address, we can help you optimize, and get your business front and center for customers who need your services. Not ready to talk just yet? Take advantage of our free SEO Audit Tool.

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